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5 янв 2018

pandora charms soldes is sold in over 100 countries around the world and is the third largest jewelry company in the US, behind Signet Jewelers and Tiffany & Co. In 2015, it produced more than 100 million pieces of jewelry and brought in 16.7 billion Danish kroner, or about $2.7 billion, in revenue. According to a Karus study, Pandora is the jewelry industry's most visited website, ahead of Tiffany, Blue Nile, and Swarovski, despite having only introduced e-commerce last year.
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While the brand sells necklaces, rings, and earrings, the bread and butter of the operation remains its pandora bracelet pas cher, a cash cow that accounts for 80 percent of Pandora's sales. As Rob Bates, the news director of jewelry trade magazine JCK, notes, "When Pandora became popular, everyone thought it would be a fad and burn out, but the bracelets have proven to have lots of staying power."
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As enormous as its presence is, pandora bague soldes is still in growth mode. In fact, as Scott Burger, Pandora's president of the Americas, explains it, the company is focused on one goal: to become the most loved jewelry brand in the world.What's curious about the Pandora story is that there isn't much of one. There's no face of the brand (like Kendra Scott), or a strong ethos that permeates its products (like Alex and Ani); the company doesn't have a rich heritage to mine, like Tiffany or Cartier.
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What we do know is this: pandora bijoux soldes was started in 1979 in the suburbs of Copenhagen by a goldsmith named Per Enevoldsen. His wife Winnie ran the shop upstairs while he tinkered away on jewelry in the basement. The couple often took trips to Thailand and began to both export jewelry from the country and commission Enevoldsen's own designs to be made there, according to Jeweller Magazine.
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The Enevoldsens eventually opened their own factory in Thailand and hired designer Lone Frandsen to expand their line. In 1987, after Pandora saw rapid success selling to jewelry stores in Denmark, the couple shifted their strategy to strictly wholesale and moved to Thailand two years later."A blank identity is kind of intentional," posits DC-based blogger Becky Stone. She considers bijoux charms pandora pas cher's lack of narrative an advantage. "They manage to reach a wide array of audiences by not representing anyone. Their story is that they want you to figure out how to represent yourself, wearing their jewelry."




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3 Feb 2018 - 6:20

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Текстовая версия Сейчас: 19.6.2018, 19:13